Artificial intelligence

MS AI, the website chat assistant, which answers about concerts, venues and services using catalogue data. Marketing texts are written by MS from templates or, if enabled, with AI help; a person reviews and approves them before publishing.

MS AI always introduces itself as an artificial intelligence assistant and can make mistakes: the event page is the official source. You can ask for a person at any time; complaints, incidents and refunds go to a person. When a person takes over the conversation, MS AI stops replying and that person writes the reply from the same chat.

It does not set prices, confirm payments, make decisions with legal effects on you, build scoring profiles or use biometrics. Prices and availability come from MS LIVE's system.

MS AI runs on an external language model operated by Groq (USA). To reply to you it is sent your message, the recent conversation history and catalogue data (concerts, prices, availability); before sending, emails, phone numbers and card numbers are replaced with placeholders. The transfer outside the EU relies on the safeguards required by the GDPR. MS does not train models on your data. If we change provider we will say so here.

MS stores the full conversation, including human replies, on its servers (Germany, EU) and deletes it 30 days after the last activity (backups may keep it until they rotate; see Privacy policy). The CRM only keeps contact details, interests and a short summary, which are not used to rebuild the conversation. Do not write sensitive or payment data in the chat.

MS AI does not send you commercial messages without your specific, optional consent. Reminders for unfinished reservations are off by default; if enabled, they require that consent, are not duplicated and are not sent after a purchase. You can withdraw it at any time.

You can request access, rectification or erasure of your data and object to its processing by writing to info@mslive.it. If the AI gave you wrong information that harmed you, write to us and we will review it manually.